Prysmian Group, world leader in the energy and telecom cables systems industry, announces that it has completed its ambitious project to create websites for Group Countries with the launch of 30 new websites.
The project, which started in May 2017 following the launch of the new corporate website www.prysmiangroup.com, forms part of a broader strategy to reinforce Prysmian Group’s digital presence and promote the characteristics of local markets.
Over the past 6 months a task force of more than 100 people from Prysmian HQ, the Countries (Communication & Marketing, IT, HR, Business) and external agencies, has helped develop local content in 20 different languages, producing more than 15,000 web pages in total: 60 stories of people and landmark projects, 100 news and press releases and more than 160 posts on social media. The basis for this important project is a multilingual CMS platform developed at a central level with the contribution of Softec and Interbrand, which dealt with the Group’s brand strategy and digital guidelines.
All the Prysmian Group’s affiliates involved in the project have been guided on this digital transformation journey with dedicated workshops and training sessions.
“Thanks to this project, Prysmian has introduced a next-generation Web platform to drive its business forward in digital evolution.”
stated Antonella Di Michele, Prysmian Group IT Project Manager.
“Working alongside several country teams, we could gather valuable suggestions to enhance both the Visitor and Editor experiences. We have reduced navigation clicks and developed a Product Finder with a multi-site search tool, in addition to creating more than 80 interactive widgets to simplify the content preparation process.”