Prysmian aims to serve as an "enabler", in partnership with its customers, for the economic and social development of the countries in which it operates, thereby demonstrating the key role played by the cable industry itself. By promoting industry-wide improvements through development of state-of-the-art products, the Group therefore identifies its growth strategy with the ability to innovate.
Prysmian places stakeholders at the centre of its business strategy, the core guidelines of which are based on:
- Customer Centricity, meaning the ability to anticipate and satisfy customer needs by offering innovative products and cable systems, inspired by a solution-driven approach. Further information can be found in the following paragraph on Market Approach.
- Creating Value for Shareholders, in terms of total return on investment and profitability in the short run, but above all in the medium to long term.