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Prysmian Group Insight
GLOBAL SCENARIO
Up to the very last metre
The passive optical connectivity sector experienced good results in 2013, in a trend that
is expected to continue through 2014, especially in Europe, explains Alessandro Pirri,
Connectivity & FTTx Manager at Prysmian.
In fact, telecom operators can
successfully share all or parts
of their networks and passive
component technology is key to
tackling the issue across Europe.
A major focus is how to approach
the challenge presented by the
last metre of customer connection,
which typically constitutes the most
unpredictable, time-consuming
and costly part of an installation.
The positive trend of connectivity
is diversified in different countries,
where varoius drivers are behind the
market’s dynamics.
“The greatest influencer of this
positive trend was the French
market”, explains Pirri.
This is because the Government
in Paris decided that broadband
adds value to the country as a
whole and has been promoting
at a national level, for years
now, a project for the bandwidth
implementation, which telecom
operators have approved and are
applying. Prysmian Group has taken
advantage of that:
“In France we have been selling the
VertiCasaXS system, a complete
solution for cabling medium and
large-sized apartment buildings or
MDUs with pre-connectorized riser
cables breakout units, customer
termination boxes and multi-
operator MDU distribution boxes”,
Pirri tells INSIGHT. All French
operators now predominantly use
Prysmian high-margin products that
performed well in 2013 and are
expected to do better in 2014. But
France is not the only factor. The
Dutch market is showing a steady
Fibre To The Home (FTTH) rollout.
Unlike in France, the installers
prefer a one-stop-shop approach.
“This allows Prysmian to sell
the whole portfolio, including
factored products chosen
on the basis of our skilled
experience”, says Pirri.
Spanish Telecom Operators have
also started to develop FTTH
systems. And in parallel, Prysmian
Group Sales Team has been
introducing the connectivity related
to OPGW and Specials projects to
the Middle East, pushing this very
high added-value segment hard.
“In general”, continues Pirri,
“we have a good forecast
for 2014. The new products
developed in 2013 will satisfy
new customer trends in the
FTTH and FTTx markets”.
is the name of the game. As the fibre optical cable
business is suffering in several areas of the world, the so-called
passive optical connectivity experienced good results in 2013
and the trend is expected to continue through 2014, namely in
Europe.
Alessandro Pirri,
Connectivity & FTTx
Manager at Prysmian
