14
Prysmian Group Insight
GETTING THINGS DONE
Brand Finance, the British
business which leads the way in
the evaluation of brands and is
well known for its ‘Global 500’
yearly survey that ranks the most
influential global brands, put the
value of Prysmian name at $757
million. Thanks to that, Prysmian
climbed the Italian league table
of the 50 most valued brands to
gain 32
nd
position, up six places
on the previous year. The estimate
took into account several factors,
including the stakeholders’ opinion,
business performance, brand driver
performance and brand investment.
“We are very pleased with
Draka Elevator, a brand of Prysmian
Group, was awarded the title of
‘Outstanding Supplier for 2013’ by
Schindler, the 3
rd
largest elevator
company in the world. Cited
reasons for Schindler’s decision
include the overall capacity of the
Draka Elevator Products to interact
with Schindler and for continually
meeting and exceeding the
customer’s requirements. Schindler
also values the customer care that
Draka Elevator provides to address
requests and issues creatively,
effectively and rapidly.
Fire protection for
Sky Garden in London
Prysmian brand value rated at $757 million Elevators awarded
At Sky Garden, a three-storey-high
leisure and exhibition space topping
the Walkie Talkie building in London,
fire safety is assured by 2,000
metres of Prysmian FP PLUS fire
resistant cable. Its façade is created
from a 980 tonne complex steel
frame with integrated photovoltaic
cells. Prysmian FP PLUS is installed
in the essential safety systems,
including emergency lighting and
smoke exhaust ventilation systems,
all of which are integrated within
the façade structure. Prysmian was
specified by the project engineers
for its technical performance, as
its superior dressable construction
makes it easier to work with and
more cost-effective.
this result”, said Lorenzo
Caruso, Corporate & Business
Communications Director. “It
illustrates the commitment and
attention that the Group has
devoted to communicating its brand
and values in recent years”.
Following the integration with Draka
and the creation of Prysmian Group,
a number of communication tools
have been deployed to enhance its
brand: from the web site, to the
corporate publishing production,
up to the partcipation in global
exhibitions and the web portal
fully devoted to the brand, the
Brandpoint.
Prysmian Group has been investing
to further boost its
in
the conversion of its vessel ‘Cable
Enterprise’ from a moored cable
laying barge into a DP2 cable laying
barge, able to use its own propulsion
within the work site. The objective
was to achieve even greater control
over the supply chain by in-sourcing
a greater part of the installation
work and extending our installation
range to the MV sector, such as
inter-array cable installations
between turbines. For some time,
the Group has been focused on
expanding its ability to offer turnkey
products and services, including
Submarine execution boosted
The Cable Enterprise vessel fully geared for offshore connections
design, manufacture and installation,
to the offshore wind farms growing
market, and is now investing in
this field again. The vessel will be
converted into a DP2 ship that will
operate autonomously without the
need for tugs during cable laying
and will have a total of 9.2MW of
power, supplying six thrusters.
