Prysmian Group launches new Telecoms Brand Strategy at FTTH Council Conference in Munich following the integration of Prysmian and Draka
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Corporate
New Global Leader in telecoms industry combines best of both worlds, with sales of 1.3bn Euro (pro-forma 2010) and 32 factories worldwide
Prysmian Group, world leader in the energy and telecom cables and systems industry, will present
its integrated Telecoms vision and identity on the world stage at next week’s FTTH Council Europe
Conference.
The Prysmian Group, formed as a result of the merging of industry leaders Prysmian and
Draka will be present at the biggest FTTH event in Europe - the Council’s 9th annual conference and
exhibition which takes place in Munich on 15th & 16th of February.
As the leading supplier of passive optical technology in Europe, the Group will also showcase
for the first time its consolidated product portfolio which features the best technologies and
products from both businesses under the Prysmian Group banner.
Phil Edwards, Executive VP of Telecoms at Prysmian Group, says: “The FTTH Council is a
fantastic opportunity for us to show our credentials as the new Prysmian Group. As a combined
company, with our collective knowledge and cohesive message, we have become the leading global
player in the energy and telecom cable industry. The integration process is proceeding quickly and
the Group has already presented its new organizational model, brand strategy and product range for
both our businesses.”
Main product groups will include optical fibre with a focus on bend insensitive fibre
technologies, cables and connectivity for application across the access network. The Group’s xsNet
brand will also be launched at the event as the defining system of products targeted specifically
at the FTTH market. Bringing this combined portfolio together into a clear structure under the
xsNet brand is the defined product brand strategy of the Group.
Mr Edwards will make a presentation at the conference looking at trends in the market and how
the industry is constantly innovating to keep ahead of the levels of demand. He says “We fully
support the European Digital Agenda 2020 and as a company are convinced that a fibre based, open
access infrastructure is fundamental to providing the future proof networks that this requires.
Prysmian Group will maintain its strong commitment to innovation in order to develop the products
and systems which will enable these networks to be created and sustained”
Prysmian Group is a Gold Sponsor of the FTTH Council Europe Conference. More than 3,000
visitors attended the event in Milan in 2011 and more are expected in Germany in 2012. The industry
association’s objective is to promote the benefits of fibre access across the continent and
accelerate the availability of fibre-based, ultra-high-speed access networks to both consumers and
businesses.
For more information about the event or for details of the programme visit www.ftthcouncil.eu
Prysmian Group
Prysmian Group is world leader in the energy and telecom cables and systems industry. With
sales of some €7 billion (pro-forma 2010 Prysmian/Draka) and 22,000 employees across 50 countries
and 98 plants, the Group is strongly positioned in high-tech markets and provides the widest range
of products, services, technologies and know-how. In the Energy sector, Prysmian Group operates in
the business of underground and submarine power transmission cables and systems, special cables for
applications in many different industrial sectors and medium and low voltage cables for the
construction and infrastructure industry. In the Telecom sector, the Group manufactures cables and
accessories for the voice, video and data transmission industry, producing optical fibres, optical
cables and connectivity. Prysmian is listed on the Milan Stock Exchange in the Blue Chip
index.