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Prysmian Group Insight
FOCUS ON
Prysmian is establishing three regions, identified on the basis of clear signals coming from
the markets in terms of integration, similarities in product standards and business models.
Re-shaping Europe
With the goal of speeding up decision-making processes and streamlining the internal
connections, the Group set up a new region-based organisational development
scheme in Europe. This will help improve flexibility, step up competitiveness and fully
exploit business opportunities.
In the current European
framework, Italy, the
Netherlands and the UK still
show unique characteristics
at country level in terms of
A new Market Intelligence
& Development Unit will
be created and equipped
with product management
structures at regional level.
The new organisational model
is aimed at aggregating existing
country organisations and
introducing new regional entities
in Europe. At the beginning of
2015, these regions will cover
Northern Europe, including the
Nordic countries and Russia, Central
Europe, including Germany and the
Danube area, and Southern Europe,
including Spain and France.
With the organisational changes,
the Group aims to improve the
business while maintaining the
pricing advantage, mirror customers’
organisations with single contact
points managing the key accounts,
make the sales force more effective
by maximising the value of their
contacts with more product knowledge
and market intelligence, share our
product offer effectively among
countries, and overcome the current
direct relation between market offer
and local production capability.
Dedicated structures will thoroughly
map the available local and
regional product portfolio to offer
the best possible pricing and
provide effective technical support.
Regions will have one integrated
R&D department and one head
respectively for Manufacturing,
Supply Chain and Purchasing.
Central East Europe: Germany + Danube area
North Europe: Nordics + Russia
South Europe: Spain + France
New Regions
customers, technologies and
market models.