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Prysmian Group Insight
The main assets
of the market
GLOBAL SCENARIO
With half of its 77 million population
below the age of 30 and with
an expanding dynamic urban
population, the demand for energy,
telecommunication and transport
are the key components that make
Turkey a strategic priority for
the Group. There have been and
continue to be great opportunities
in the energy sector – the country’s
electricity consumption rose by
78% over the past 10 years – but
also important changes in the
telecommunications industry, with
Turkey now ranking as the fourth-
largest user of Facebook and the
eighth largest for Twitter worldwide.
Looking more generally at Turkey,
in Hoegstedt’s opinion it’s the
people that are the real asset: the
country boasts a large number
of highly qualified engineers,
renowned for their entrepreneurial
spirit and positive attitude to work.
This means a high-performing and
flexible workforce that provides
impetus to high-tech manufacturers,
such as Prysmian. Asked which
sectors he’s mainly looking to for
growth, Hoegstedt names the
energy and telecommunication
Succeeding in a fast-growing country
The success story of Prysmian Group in Turkey is thanks to its ability to act in the market
as a real solution provider and not just a product supplier. In an interview with Hans
Hoegstedt, CEO of Prysmian Group Turkey, we learn how to be even more competitive
in this challenging environment.
Competitiveness
matters
Turkey has plenty of cable producers, with Prysmian ranking first among the
international companies. The Group has one of its 17 R&D centres at the
Mudanya factory, while its sales volume makes up about 5% of the Group’s
total. With an extremely high over-capacity in the domestic market exports
are increasingly important to the local cable industry. The major export
market is the UK, as Turkish suppliers are British Approvals Service for
Cables (BASEC) approved. Other important markets are the neighbouring
countries: Iraq offers big volume but is volatile and still pretty poor except
for O&G, while in Kazakhstan, Azerbaijan and Turkmenistan the large gas
and oil developments are really interesting for Group.
Hans Hoegstedt
CEO of Prysmian Group Turkey