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| PRYSMIAN GROUP
an extremely selective commercial strategy,
focused on the improvement of the sales
component made by products devoted to
safety (fire resistant/lsoh), even if needed by
a slimmer share of low-end markets, mitigated
a slowing in profitability.
trade & Installer: selective strategy
FAct BOOk 2013 >
bUsIness achIeveMents
the decline in adjusted ebitDa
was limited in 2013 to a 6.4%
drop to €72 million, compared
to €77 million in 2012.
the decline of sales in central-
southern europe and in north
america was only partially
offset by growing sales volumes
in south american markets.
the upcoming expo due in Milan, italy, in
2015 is keeping prysmian trade’s & installers
business extremely busy, as the group is to
lay its cables in the site where the structures
and services of the Universal Exhibition
are being built – the so-called “plate”. the
project, awarded last year, includes the
procurement of 50 km of P-Laser eco-
sustainable, high-performing medium
voltage cables, along with another 300 km
of low voltage cables from the Afumex
family. the group also secured contracts for
afumex cables to be installed along the new
motorways BreBeMi, due to connect Milan
and brescia, and pedemontana lombarda,
in the area surrounding the expo site. a
further contract was awarded for special
fire-safe cables and power distribution at the
Isozaki tower, under construction in the new
citylife district of Milan and named after the
architect. the tower will exceed 200 meters in
height and is expected to become the symbol
of expo 2015.
Prysmian to cable
the symbols of Milan’s
2015 Expo
Sales to third
parties
Euro millions
ADJ. EBITDA
72
1,914
