9
in order to stimulate growth while anticipating markets developments and improve its focus
on customers, prysmian group made important new management appointments.
Fabio
romeo
, formerly executive vice president of the energy business, took responsibility for
corporate strategy and Development, with the mission of giving further impetus to the group’s
growth.
andrea Pirondini
joined prysmian group as chief operating officer with the mission
of accelerating the development of quality and customer service, redesigning the industrial
footprint by improving its performances and optimise procurement. Moreover, under the
guidance of
Massimo battaini
, formerly the group’s chief operating officer, the energy projects
area is grouping together the businesses of high voltage & submarine and surf (products
and services for offshore oil production), in order to further improve the development of the
business. finally,
hans nieman
, formerly ceo of prysmian germany, will lead efforts to increase
profitability of the products area of the energy business. the new team will provide impetus for
managing the markets with specific approaches.
Re-organising
to stimulate growth
in 2013, prysmian group made major efforts
aimed to improve usage of the company
website, with the goal of substantially
strengthening and extending its reach
through the internet. the action resulted in 23
new country sites launching, which resulted
in a 58.3% increase in site visits and 62.5%
increase in site visitors. globally, further
country sites are being launched during 2014.
prysmian achieved third position in the “best
improver” category in the kwD webranking
2013 italy with a score of 44.8 (+5.5 points
compared to the previous year). the group
also moved up the general ranking from 34th
to 23rd place and, thanks to the launch of
the new website in 2012, ranked third among
industrial companies. kwD webranking is
europe’s most in-depth analysis of online
corporate communication.
A global major web effort
Extending the digital reach to get even closer
to clients
Prysmian awarded for online
communication
