11
Prysmian Group Insight
GETTING THINGs DoNE
After almost two years of market
analysis, development and
2,645 tests on different brands
and products, Prysmian Group
Turkey launched the biggest cable
education and communication
initiative in the history of the Turkish
cable market under the tagline:
“Attention! All Cables Are Not The
Same…” The focus of the project is
to raise awareness among all the
market’s stakeholders about the
importance of making the right
decisions about cable solutions and
brands to optimise performance,
while saving costs as well.
The initiative kicked off in the
Mudanya plant, where Prysmian
Group Turkey organised seminars
aimed at explaining the initiative
to the more than 300 key industry
opinion leaders and journalists
and presented the Prysmian Group
Turkey Academy, the R&D lab
and the newly renovated fire lab
using real-life examples to get the
message across.
Since the beginning of 2013,
several additional seminars have
been held in Ankara,
İ
stanbul,
İ
zmir
and Bursa, reaching more than
700 opinion leaders in the Turkish
cable and installation industries.
Prysmian Group Turkey’s road show
will continue with new seminars in
Trabzon, Adana, Antalya, Eski
ş
ehir,
Kütahya and Sakarya. A webinar has
also been delivered, allowing the
audience to see live demonstrations,
ask questions and make comments.
124 points of sale across 13
different cities in Turkey are
displaying the company’s advertising
materials, while social media was
employed as well: Twitter, Facebook,
YouTube, Dailymotion and Vimeo
update users with the latest product
news. Also, a specific website
has been created.
The biggest communication initiative in the history of the country cable market
Prysmian Turkey
in cable education campaign
linking the country
to the future
Hans Hoegstedt, CEO of
Prysmian Group Turkey,
commented that “Linking
Turkey to the future” is the new
company mission, as its first
major success was the winning
of the tender in September for
the first-ever HV Submarine
cable project in Turkey linking
Asia and Europe for the first
time. He pointed out that with
the ‘Attention! All Cables Are
Not The Same’ initiative and
the new ‘Prysmian Performance
Test’ project, the Group has
given further substance to the
mission, providing concrete
evidence of its superior value-
added solutions in terms of
safety, quality, performance,
and reduction in overall costs by
significantly improving the speed
and ease of installation.
The initiative
‘Attention! All Cables
Are Not The Same’
kicked off in the
Mudanya plant
