INSIGHT ISSUE 02 | 2020

4 Enabling the Digital and Energy transition A s we navigate the response, recovery and the reimagine phases, technology is more important than ever. For any organization to succeed in this uncharted time, it will need to empower employees, develop a new culture of hybrid work, engage customers in new ways, intelligently and virtually, transform products and services with new business models, and optimize operations to keep customers and employees safe and secure. Companies also need to make data flow seamlessly across different systems in order to be able to make rapid decisions and react to the new changing world. We call this tech intensity and it's key to business resilience as well as transformation. TAKING DIGITAL TRANSFORMATION TO THE NEXT LEVEL WITH "TECH INTENSITY" During the pandemic emergency the case for digital transformation has never been more urgent. Recently, our CEO Satya Nadella started the call for the quarterly earnings report of Microsoft to Wall Street saying: “We’ve seen two years’ worth of digital transformation in two months. From remote teamwork and learning, to sales and customer service, to critical cloud infrastructure and security—we are working alongside customers every day to help them adapt and stay open for business in a world of remote everything”. Silvia Candiani CEO of Microsoft Italy