INSIGHT ISSUE 02 | 2020

5 INSIGHT | Focus On There are many challenges that businesses face when they want to embrace tech intensity. Interestingly, the root cause of many of the challenges customers face most is also the potential solution – data. Data is generated by virtually limitless sources, and the pace of data growth is only increasing: IDC estimates that by 2025 the world's data will grow to 175 zettabytes - 175 trillion gigabytes. That is also a 9% increase over the same prediction a year ago. When it comes to generating data, we're outpacing even our own expectations. With all of this data, the challenge organizations face is not just how to deal with the volume - it's also finding ways to generate new customer value leveraging that data. That's how organizations become industry leaders. Tech intensity envisions three elements, that I see strongly aligned with Prysmian’s values: \ First, how companies adopt the latest technology and integrate it into their organization, with a strong DRIVE to achieve business results. \ Second, how companies build their own unique digital capability, in a SIMPLE AND EFFECTIVE way. Since today “every company is a digital company”, each organization needs to build a culture where all people are part of the innovation process and are able to learn how to reimagine the business and process with digital innovation. \ Lastly – but not least – trust: both TRUST in technology, and trust in business model alignment. No customer wants to depend on a provider that sells them technology on one end and then competes with them on the other.