INSIGHT ISSUE 02 | 2020

3 Digital Transformation is no longer an option Continue reading on the following pages Focus On As we move into the 2020s, all companies are technology companies now. Digital transformation is essential. To truly capture a competitive advantage, organizations must go beyond off-the-shelf applications to develop their own proprietary digital capabilities. Stefano Brandinali Chief Digital Officer Prysmian Group “ The Digital revolution has just begun and is going to affect our personal behaviours and our way of doing business. Within 10 years, every business will be digitalized and interconnected with the rest of the world, current barriers will be demolished, making the future companies osmotically porous and dynamic. We will see the birth of a new cognitive society, and the culture of exploration will gradually replace the myth of continuous efficiency. In this Insight magazine we have the chance to listen to the voice of four inspirational Digital leaders that already live with their minds in the future. ”