7 / 34
Improving reorganisation
With the goal of speeding up decision-making processes
and streamlining internal connections, Prysmian has established
three new regions in Europe. These were identified on the basis
of clear signals coming from the markets in terms of integration,
similarities in product standards and business models. The new
region-based organisational development scheme in Europe is also
aimed at improving flexibility, increasing competitiveness
and fully exploiting business opportunities.
The new regions now cover Northern Europe,
including the Nordic countries and Russia;
Central Europe, including Germany and the
Danube area; and Southern Europe, including
Spain and France. Within this framework,
Italy, the Netherlands and the UK still show
unique characteristics at country level in
terms of customers, technologies and market
models.
The restructure will improve the business
while maintaining the pricing advantage;
mirror customers’ organisations, with single
contact points managing key accounts; make
the sales force more effective, by maximising
the value of their contacts with more product
knowledge and market intelligence; share
products more effectively among countries;
Prysmian turns 10
Key partner to Milan’s Expo
and overcome the current issue of there being
a direct relationship between local market
offering and local production capability.
7
2015 marks the tenth anniversary of the creation
of Prysmian: a new name for a business created
in 2005 when Pirelli Group transferred its cable
activities to Goldman Sachs, who renamed the
company. In 2007 Prysmian was listed on the
Italian Stock Exchange and became a full public
company in 2010. After years of success and
strengthening, today Prysmian remains the
global leader of the cable industry.
Prysmian Group is a key partner to Milan Expo
2015 where it has been awarded the contract
to cable with special fire-safety and eco-
friendly cables for the services and structures
of the Universal Exposition. Prysmian also
contributed to the event with the supply
of cables for the new Outer Eastern Bypass
(TEEM) in Milan, one of the most important
public infrastructure works in Italy.
South Europe: Spain + France
Central East Europe: Germany + Danube area
North Europe: Nordics + Russia