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3

Can you provide us with examples of this

strategy?

We are driving forward the process of putting

clients evenmore at the centre of our strategy,

establishing distribution channels that mirror

their own. That means maintaining the

widest possible geographical reach, in order

to meet our clients’ needs locally, in every

corner of the world.

That’s why we are creating regional centres

of excellence with high levels of expertise,

from which we believe the highest level of

technological innovation can be achieved

consistently, everywhere.

More generally, our focus has always been one

of pursuing greater manufacturing efficiency.

In 2014, we further increased the Group’s

overall capital expenditure to €163 million

.

Significant investment (around 30% of the

total) was aimed at improving technological

capabilities and our proposition mix, with

a particular focus on increasing the Group’s

footprint in Energy Projects and Telecom

segments. The Energy Products segment

gained tactical capital investments to

support the development of promising

markets. A significant portion of capital

spending was channelled to reduce fixed and

variable costs, with a focus on product design

and experimentation with new materials.

Innovation is the key to leadership, value

creation and clients’ satisfaction. It is also

our main competitive advantage

.