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WORLD CABLES MARKET: SIGNS OF RECOVERY
PRYSMIAN GROUP
2015
YEARLY OVERVIEW
The 2015 economic scenario saw slowing
growth in the major emerging economies,
from Brazil to China and Russia, partially
offset by gradual recovery in Mediterranean
Europewhichhad sufferedmost during 2014,
and stabilisation of growth in the United
States and the United Kingdom.
The steep decline in oil prices amplified
concerns about economic growth and
volatility in financial markets. As a result,
the major international research institutes
gradually downgraded their global GDP
growth estimates for 2015 to a final figure
of just over 3%.
Source: IMF World Economic Outlook Update – January 2016
A year of complex stabilisation
Global demand for power cables posted a
moderate increase in sales volumes, mainly
thanks to growing demand in emerging
countries (mainly China and India) and, to
a lesser extent, in the United States and
WesternEurope.TheTelecomcablesindustry
reported a slight contraction on 2014 mainly
due to lower demand for copper cabling, as
a result of replacement with optical cables,
which in contrast enjoyed strong growth.
A still adjusting global market
In this context, global cable
demand reported moderate
growth in 2015. The level of
demand in some sectors, such
as optical cables and submarine
interconnections, showed
marked acceleration compared
with 2014.
World
2014
0%
2%
4%
6%
8%
-2%
-4%
USA
Eurozone
Japan
Russia
2015
China
India
Brazil
GDP GROWTH BY COUNTRY 2014-2015
WORLD CABLES MARKET: SIGNS OF RECOVERY