At the forefront of the
digital communication

At the forefront of the digital communication

As a global leader in its industry, Prysmian is eager to fully exploit the opportunities made available by the digital revolution to get the best out of its communication platform and tools to the benefit of all its stakeholders, both within and outside the company. The progress made in this crucial field was recognised with the most prestigious awards, as Prysmian Group is forging ahead with initiatives aimed at capturing the full potential of the new technologies.

Webranking improved again

For the fourth year running, the Prysmian Group website has ranked in the Top 10 of the prestigious Webranking Italy 2018. The company has also reached the Top 10 in the 22nd edition of the European league table.

The research that assesses the digital transparency of the 111 largest Italian listed companies moved the Group up one place from the previous year and confirmed its position as one of the best performers in the “Industrial Goods and Services” sector. Prysmian’s presence in the Top 10 ranking once again highlights the importance that the company places on its corporate website as a vehicle of transparent corporate communications, and that it is a key asset of the Group’s digital communications ecosystem.

The ranking is carried out by Lundquist in collaboration with Comprend and assesses the companies’ ability to meet their stakeholders’ increasing demands in terms of transparency, in particular by analysing the state-of-the-art digital and corporate communications of the Italian listed companies. Webranking is considered to be Europe’s leading assessor of corporate websites. The Group also earned a special mention with regards to the videos dedicated to Prysmian’s employees on the website’s career section.

The award was subsequently confirmed also at European level, as Prysmian Group achieved the Top 10 positioning in 22nd edition of the Lundquist research ranking the websites of Europe’s 500 largest listed companies in terms of digital corporate communications.

SELECTED IN LINKEDIN AWARDS

The Group was among the three finalists of the Italian contest gathering in Milan to celebrate success

Prysmian Group is one of the three finalists in the ‘Best Employer Brand with 1,000-10,000 employees on LinkedIn’ category of the Italy LinkedIn Talent Awards, which is an exclusive program aimed at celebrating the success of companies in Italy in the talent acquisition and employer branding space. The other two finalists in the category were Perfetti Van Melle and World Food Product.

A dedicated LinkedIn team analysed the performance and results of all organisations that utilise LinkedIn Solutions in their recruitment and hiring process across Italy. The finalists for all categories gathered in Milan for an exclusive celebration ceremony.

CHATBOT COMBINED WITH AI

Prysmian launched its first chatbot integrated with the company’s Intranet

Prysmian Group launched its first chatbot ‘Blu Bot’ as a result of the combination of skills and expertise in Artificial Intelligence of highly specialised company Softec and the Conversate digital platform. It aims to facilitate the company’s communication with its 30,000 employees in the areas of HR, IT and Communications.

“Blu Bot was created in just six weeks and can be used for both external and internal communication. This is another step towards the Group’s digital transformation process: Softec was responsible for redesigning the Group’s Intranet and for developing and integrating the Blu Bot chatbot within this new environment, while employees of Prysmian Group and General Cable across various continents helped fine tune the chatbot by conversing 24-hours a day and thus enabling Blu Bot to quickly learn and enhance its knowledge”.

Stefano Brandinali, Group Digital Innovation

ENVISIONING THE TELECOMS OF THE FUTURE

Prysmian at FT-ETNO Summit 2018 calls for renewed focus on fibre broadband infrastructure, “critical to fulfil the requirements of future digital applications”

Prysmian Group continues to draw the attention of the telecoms industry and policy makers to the importance of network infrastructure. Addressing the recent FT-ETNO Summit 2018, the Group’s Telecom Executive Vice President, Philippe Vanhille, laid out a vision for a successful future telecoms and digital industry. Sharing a stage with the heads of leading European telecom operators at the important event in Brussels, Vanhille presented the Group’s views on the future model for broadband networks, emphasising the importance of both investors and policy-makers taking a long-term view. Which, in the fast-changing digital sector, means promoting the deployment of high-quality passive infrastructure that will be able to respond to a yet undefined future demand for digital capacity.

FOCUSED ON AMBITIOUS GOALS. Prysmian is convinced that it is crucial to stay focused on the ambitious goals for connectivity laid down by the European Commission. First and foremost, this means investment in a homogenous and future-proof optical fibre infrastructure. “We need the concept of deep fibre to become mainstream”, stressed Vanhille, as “a dense fibre network that can fulfil the requirements of future digital applications”. At stake in this debate is the foundation of the Gigabit Society. That is why Prysmian will continue steadfastly contributing to the EU debate, to ensure that focus is maintained on the infrastructure needs that will ultimately satisfy the digital demands of European citizens.

TOWARDS A GIGABIT EUROPE

Most influential European wire and cable manufacturers gathered in Vienna for the European Broadband Competence Office (BCO) Network Training Session, as part of the Europacable Association, to discuss the future European Gigabit Society. Antoni Bosch, VP Telecom Solutions at Prysmian Group, joined the debate along with over 30 other representatives of national and regional authorities, renewing the commitment to support the deployment of a stable digital infrastructure across the continent. “Europe needs investments in fibre deep networks which are vital for our economy and society to be competitive in the digital 21st century, and only high-quality cables will contribute to making Europe’s Gigabit Society a reality”, he stated.

Europe needs investments in fibre deep networks which are vital for our economy and society to be competitive in the digital 21st century.

Antoni Bosch, Vice President Telecom Solutions at Prysmian Group

Innovative solutions for 5G technologies

The new Karona Overblowing System allows for faster deployment of cables for congested duct networks and rural broadband applications. This was the first successful installation in the UK.

Prysmian took another step forward in connecting homes and businesses with the newly launched Karona Overblow System, a new solution that enables the installation of high density optical fibre cable into pre-existing sub-ducted routes containing the existing legacy cable. Existing networks are already congested with legacy cable, but installing more ducts can be expensive and time consuming. Prysmian presents a solution to this issue with a new way of installing additional amounts of fibre cable using the existing duct network. Said solution, the Karona Overblowing System, comprises overblow cables, installation equipment, connectivity and comprehensive training. Britain’s Openreach is already benefitting from the new solution to help install its ‘Single Fibre Network’ in both major cities and remote rural areas. Prysmian developed part of the Karona system specifically to allow Openreach to add small diameter cables into a range of low diameter sub ducts where legacy cables already exist.

SHOWCASING TELECOM SOLUTIONS IN BEIRUT

Prysmian was the Gold Sponsor of the 2018 FTTH Council MENA Conference in Beirut, Lebanon, a three-day event devoted to the theme “FTTH, Connecting the Nation” aimed at highlighting the key role of FTTH in building state-of-the-art digital societies as well as the benefits of FTTH deployment for fixed/mobile operators, governments and consumers. Prysmian Group showcased its latest products for the telecom business, with a specific focus on the MENA market and solutions aimed at “MEETING TOMORROW’S DEMANDS TODAY”, to support customers in the realisation of some of their most important projects where quality products and innovative cabling solutions are fundamental in meeting the increasingly demanding needs of modern broadband networks.

NEW ACCOLADE IN BRAZIL

Prysmian has been acknowledged as the best in class at the 15th "As Melhores da Dinheiro", one of the most respected awards in Brazil, honouring companies with the best management practices in corporate governance, human resources, innovation and quality, social responsibility and financial sustainability. The award was created 15 years ago by leading weekly ‘Istoé Dinheiro’ which reports on Italian business and economics. Prysmian has been ranked first among companies in the electronics, machines and electrical components industry.