INSIGHT ISSUE 02 | 2020

11 INSIGHT | Focus On points of distinction between a revolution and a revolt, but one in particular makes the difference: nothing needs to be made to last, and so everything needs to be done not quickly, but in a hurry. A revolt is impulse, an impulsive reaction: it is an attempt to provide a localized response to a need without considering the context. It often works - very often. It solves a problem, but it is not a revolution. It would be fair to speak of "digital revolution pornography". Believing that one can learn something by watching a pornographic video for a few minutes, inevitably achieving poor results. A five- minute video is enough to become an expert in the field! Is this not also the approach taken by the digital revolution? No thinking, no attempt at learning, just attempts at imitation. We are content with imitation, not even copying. It has worked in some cases and so it will also work for me, in my home, at my company, in my community. Promises summarized through hashtags. Success boasted about everywhere. There is no time, we are all in a hurry. Presentations have become pitches, which means that you have to convince me, win me over with your proposal in less than five minutes. In a culture of acceleration, we are expected to do more, better and for longer, without considering the content and meaning of what we are doing. Self-realization has become an end unto itself (a revolt, in other words). It is no coincidence that an advertisement for a well-known drug (Paxil) sold as the “happiness pill” claims: "Do more - Feel better - Live longer". DO MORE (regardless of what you are doing?) FEEL BETTER (without it mattering where this feeling comes from?) LIVE LONGER (without considering quality of life in the additional years?)