32 IMPACT: Going beyond the numbers Prysmian has committed to net-zero goals that call for it to increase its revenue from low-polluting products, as well as increase waste recycling and cut down on emissions. With ECO CABLE, Prysmian provides transparent and clear indications and information on the ‘greenness’ of cables it produces, based on the group’s three key drivers: sustainability, reliability, and quality. Prysmian Group has launched the industry’s first green-certified optical fibre cables, sold under the group’s ECO CABLE label, starting in May in Europe and rolling out across the rest of the world later in 2023. Prysmian Group launches its green-certified optical fibre cables UNDER ITS ECO CABLE LABEL GREEN INSIDE
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