2017 Sustainability Overview | Prysmian Group

53 The Group has invested in a solid positioning strategy on the major digital communication channels, achieving some very significant goals. A strong partnership was established with LinkedIn, the most important professional social network, enriching the "careers" page of the Group as well as the available job vacancies offer, reaching 60 thousand followers. An intense and targeted recruiting and communication activity has also been launched through Facebook, using the Live tool with the candidates of the various programmess in order to present the Group's culture in the best possible way, answering in real time to the main questions and providing constant update on the selection phases. This tool has proved to be a great success as well, reaching 25,000 likes and attracting thousands of comments and visits. Positioning was also initiated on Glassdoor, a professional network of major importance in the American market, achieving significant goals in terms of reviews. Build the Future, is the international programme for the recruitment and induction of new graduates at Prysmian, with the objective to place high-potential profiles in various functions and geographical areas in a several phases journey. Starting in 2012, the programme has already resulted in the recruitment of about 220 young people from all over the world. Asmuch as 48 new international staffwere taken on during the first half of 2017 while, in the second half of the year, 45,000 applications were received, that will lead to the selection and recruitment of another 50 new graduates in 2018. The Group has continued to invest in traditional methods, thanks to its strong presence in the major international university career fairs. Prysmian has participated in the most prestigious "job fairs" held every year in the best engineering and economic universities in Italy, Spain, France, Sweden, Finland, Estonia, Denmark, Russia, UK, Turkey, USA, Argentina, Brazil, China, Indonesia, Malaysia, Singapore, Thailand, Philippines, Australia. The Group has promoted its Human Capital Development initiatives also through dedicated career corners in the most relevant global business fairs in which the Group has participated, such as Middle East Electricity Dubai, OTC Houston, Offshore Wind Europe in London, Wind Europe in Amsterdam and ADIPEC in Abu Dhabi. In 2017 Prysmian has continued the international recruiting programme Make It, which targets engineers with 3-to-5 year experience, interested in taking key, highly challenging positions at the principal factories of the Group. The objective is to develop and grow additional industrial talent following a path that includes a period of technical and managerial induction at the Manufacturing Academy in Mudanya, Turkey. Starting in 2015, the program led to the recruitment of around 100 engineers from around the world between 2016 and 2017. In the first half of 2017, 50 engineers were hired and around 10,000 applications were received. Following the success of Make It, the new recruitment programme Sell It, addressing the sales sector, was devised in 2017, with the goal to develop and grow additional sales talent. The selection process is carried out in partnership with HAYS, world leader in Professional Recruitment, while the training is conducted in cooperationwith an international Business School network in the major continents of Europe, America, Asia. Sell It has collected about 10,000 applications and allowed the recruitment of about 50 salespeople with 3/5 years of experience interested in covering key and highly challenging roles in the various areas of Energy and Telecom businesses. Using new digital tools … 45,000 candidates to Build the Future … As well as traditional methods 100 young engineers hired so far to ‘Make It’ Attracting sales people from around the world 220 young people from all over the world. Prysmian has participated in the most prestigious "job fairs" held every year in the best engineering and economic universities. Highly challenging positions at the principal factories of the Group.