SCENARIOS
In the fixed broadband market, North Asian countries are firmly in the lead. However, other nations across the region are catching up. Broadband markets across Asia continue to show considerable activity, including smaller countries such as Azerbaijan, Maldives and Macau. Asian markets are expected to increase as data traffic and the uptake of cloud traffic grow and HD and 4K streaming services are increasingly adopted. According to a new report from Media Partners Asia, the online video market in Asia is set to grow nearly threefold between now and 2022, by which time it will have reached more than $46 billion.
Fibre investment plans in countries such as China, Indonesia and Malaysia will enable IPTV services to be bundled with fixed broadband. The resulting take-up is expected to be considerable. The number of IPTV connections in EMAP will almost double from 51.5 million at the end of 2015 to 98.4 million at the end of 2021, according to forecasts from Analysis Mason. The Asia Pacific pay TV sector is vibrant, with subscribers and revenues forecast to rise very considerably over the next five years.
According to recent research, South Korea and Japan are leading in Asia in the area of internet penetration (91% in 2016). Other high-ranking nations include Singapore (84%), Taiwan (83%), Azerbaijan (79%), and Hong Kong (79%). Looking at the overall number of internet users, China was in the lead in 2016 (730m), followed by India (290m), Japan (115m) and Indonesia (63.1m).
A report from Research and Markets indicates strong growth in the Asian mobile broadband market. Mobile networks are being strongly driven by mobile data services in developed markets, such as Japan, South Korea, Hong Kong, Singapore and Taiwan. Mobile broadband as a proportion of total Asian mobile broadband subscribers increased from 2% in 2008 to 27% in 2014 and 37% in 2016. The region’s 3.9 billion mobile subscribers represent more than half of all the mobile subscribers in the world.
One striking aspect of the Asian Market is the clear digital divide. Data compiled by the Asia News Network (ANN) show that South Korea has a subscriber base of 40%, Hong Kong has 31.2%, Japan 30.5%, Singapore 26.5% and China 18.6%. On the other hand, India has just 1.3% subscribers, Indonesia has 1.1%, Pakistan 1and Myanmar just 0.3%. Twenty countries across Asia show a fixed broadband percentage as low as 2%, whilst others show high double-digit percentages. In spite of this disparity, Asia remains the world leader in average connection speeds, as four of the world’s top ten countries can be found in this region.
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All rights reserved.