5 INSIGHT | Focus On “Sustainability is not something just involving headquarters,” said Maria Cristina Bifulco, Prysmian Group Chief Sustainability Officer & Group Investor Relations Director. “It’s not a centralized, top-down project. We need to involve our regions. The more feedback we get, the more complete our perception of stakeholder priorities is, and the better we can respond.” Sustainability Week is the latest addition to a year-round calendar of stakeholder engagement commitments that are at the foundation of Prysmian Group’s sustainability strategy. As a public company, stakeholder listening is important to Prysmian because it enables the Group to align business strategy with stakeholder requests as much as possible. Stakeholder engagement is one of the ways that Prysmian Group strengthens its business positioning, informs its ESG reporting, and defines sustainability targets and KPIs. Sustainability Week is one of the tools it uses to interact with stakeholders to get their feedback, which helps Prysmian compile a matrix or “map” of priorities where the company’s goals intersect with those of its stakeholders. Prysmian also uses tools such as the Stakeholder Survey of 1,000 customers; one-to-one interviews with six key investors, a Senior Leader survey of 400 Prysmian Executives, interviews with 14 top executives, and an employee survey that reaches 73% of employees. Sustainability Week will start June 20 with a digital event, where CEO Valerio Battista and Enel CEO Francesco Starace will kick off the week with a panel called “Is the grid infrastructure green enough, does it answer to the energy transition? Are we doing our best?” In another panel, moderator Andrea Cabrini from business network Class-CNBC will interview Gilles Guibout, Head of European equity strategies AXA on the topic “Investors’ views about prioritizing social impact and climate change commitments.” The main theme of the week will be “strengthening the links with the environment and local communities.” Each day of the week will feature an event led by senior management at headquarters, on days dedicated to Climate, Social, and Innovation topics, for a total of five events. In addition to the five events led by executives from headquarters, each day will feature about two local events per region, for a total of 22 local events during the span of the Sustainability Week. These events will spotlight local CEOs and Sustainability Ambassadors, involving local leadership and local stakeholders, in the local language for local engagement. “Our sustainability commitment is set at Group level and then gets cascaded across the single regions,” explains Maria Cristina Bifulco. “When we are talking about social ambition, say, or decarbonization, only the regions can translate our goals into a local action plan. And each region has its own identity and is at a different development stage. The more closely we can work together, the more effective we become.” STAKEHOLDER INTERACTION TOOLS one-to-one interviews with key investors & top executives 1,000 Stakeholder Survey customers 400 Senior Leader Survey Prysmian Executives 73% Employee Survey of reach
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