22 Enabling the Digital and Energy transition What would you say to a young woman considering a job in a STEM career? Take the chance. Don’t be afraid to ask questions and make your case if you feel you need to be heard. Find a mentor because others are always willing to share advice and help people along. What made you decide to join the Prysmian family? What struck you most about the company? One of my mentors, Gina Rittinger, worked for General Cable years ago leading its Marketing & Communications team. She has stayed in touch with her former colleagues and shared the job posting with me. Gina said that this would be a perfect fit, so I came in and had great conversations. It really was a perfect fit, and I'm happy it worked out. What are your goals in this new role? Prysmian has amazing stories to tell about what we are doing with sustainability and innovation, and I want to share them within our communities and industry. I want to see these key messages reflected in all aspects of our marketing and communications, so our overall strategy/story is reinforced. You stress the importance of storytelling. What sort of stories do you think Prysmian has to tell? I like to say everyone has an engaging story, even if they don’t realize it. As a journalist, it was my job to find the story and share it in a meaningful way. As I moved into corporate roles, I continued with that approach in communications and marketing. I look forward to talking with our people and learning about them. Innovations don’t just happen in labs, so it will be exciting to discover these stories. What is the importance of diversity to you in the workplace? I believe a workplace is enhanced when there is a variety of backgrounds, cultures and opinions. Being exposed to a diverse workplace can challenge us to learn new things and grow. This environment benefits all of us. Give yourself the grace to make mistakes but learn from them. Science, Technology, Engineering and Mathematics STEM
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