10 Enabling the Digital and Energy transition What does innovation mean for Prysmian Group? “For us, innovation means understanding and addressing the continuously changing needs of our customers and of the community we’re living in. The way we are dealing with energy and communication is changing. How we heat our houses, how we cook our food, how we drive, how we work, how we interact with each other: all these things will change because of the energy transition, digitalization, sustainability and mass electrification. They’re driving innovation for us. That’s why it’s a great time to be in Prysmian Group's R&D: it’s a challenge as well as an opportunity, as we can create new products and solutions for these macro trends. At Prysmian Group, everybody really values innovation as a lever that can be used -- along with cost management and customer proximity -- to drive this change and contribute to something bigger that our communities and the world will find useful. The focus on climate change and the new COP26 targets are adding a sense of urgency on this topic, accelerating things coming together.” What are the most innovative projects you are working on? “We are working on several breakthrough concepts through an innovation strategy that is balanced in the short and longer term to address our customer needs. WHY INNOVATION IS DRIVING CHANGE Prysmian Group’s Chief R&DOfficer and Chief Innovation Officer Srinivas Siripurapu explained how energy transition, digitalization, sustainability andmass electrification are changing. Srinivas Siripurapu, Prysmian Group’s Chief R&D Officer and Chief Innovation Officer, grew up in southern rural India, where he saw how important it was to have factories with responsible production processes. Trained as a chemical engineer, he has been driven from the beginning of his career by his love for science and innovative materials, and the urge to solve environmental problems -- seeing the first as a lever to help the latter. A FOCUS ON CLIMATE CHANGE AND THE NEWCOP26 Srinivas Siripurapu Prysmian Group's Chief R&D Officer and Chief Innovation Officer
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