INSIGHT ISSUE 02 | 2021

13 INSIGHT | Prysmian Group Around the World S o, it is logical to start a chat with her asking how much of the everyday woman is there in the female manager and vice versa. Cinzia has no doubts: just one. And more precisely. “There’s just one woman: the one who dreams with ambition, proceeds with confidence and, above all, leads with passion. The passion that has accompanied me throughout my professional and personal life. And it continues to accompany me today, whilst I’m facing a marvellous challenge in a different latitude of the world from where I was born and grew up and in such an extraordinarily fascinating country such as Turkey.” Turkey indeed. How come? “Deciding to accept — with huge enthusiasm — to run a company in Turkey, getting beyond my comfort zone, is both a personal and professional challenge at the same time. And, even before that, deciding to leave everything and work — and live — in one of the most incredible and complex countries of the planet, India, goes far beyond accepting a new professional challenge: it means being ready to change one's personal life. And to give up my beloved high heels! When you love what you do, the Everyday Woman and the Woman-Manager live together harmoniously. After all, personal life is built day after day, like a business; and just like a business, it is strewn with glitches, which have to be managed, just like a good manager does every day. Life requires creativity and generosity. Equally, anyone running a business lives by transformation and innovation with a sole objective: to create value for the company, but also for those who work there and for the entire community. By day, by night, always.” In conclusion, as she says: "This means there is the passion." WHY TURKEY An Italian female manager abroad. And not just any country, but Turkey, where the percentage of women who hold a management role is a little over 14%. Even in Italy gender equality is still a long way from being achieved in practice and only 1 out of 3 managers is a woman. Cinzia Farisè heads up the local Prysmian Group, considered to be one of the multinational’s production sites of excellence. She has been living in Istanbul for 2 years now and is ready to pack her bags for MEAT Region. Instanbul Mudanya