INSIGHT ISSUE 02 | 2021

10 Enabling the Digital and Energy transition COMPANIES DON’T TRANSFORM THEMSELVES; THEIR PEOPLE DO Interviewwith Elena Colmenero, Regional People & Culture Head Europe at Philip Morris International D esigning a completely new world, in which cigarettes are just a thing of the past, requires new skills and knowledge: skills that only new professionals are able to transfer to a company undergoing profound change. Elena Colmenero, Regional People&CultureHeadEU atPhilipMorris International talks toINSIGHTaboutmanaging this change. Recognition for its Diversity & Inclusion progress shows that the company is getting results. Building a smoke-free future would be impossible without the passion and skills of the 73,000+ people who work in Philip Morris International (PMI) every day.