Combining Strengths

Focus On

CEO Valerio Battista talks about the newly extended family of Prysmian Group after the merger with General Cable and explains what it means for the future

“It’s an exciting time to be part of Prysmian Group. The union with General Cable is a unique strategic opportunity to create value for all; for our people, our shareholders, our customers, and every community we have an impact on”. Mr. Battista, who has been at the helm of the world leader in the cable and system industry since 2002, does little to hide his enthusiasm with the accomplishment of this milestone deal. Why a milestone?

“Because”, Mr. Battista explains, “we’ll now be able to leverage our combined strengths, increase our presence in existing markets, and reach out to new ones, while strengthening our leadership position and continuing to exceed the expectations of our customers”.

Joining Forces to Link the Present with the Future

Thanks to the union with General Cable, the Group will – according to Mr. Battista – “remain committed to retaining its role as a global cable market leader by further improving its product and service offering to clients, as well as continually working to foster internal operational excellence”. At the core of this promise, “there are two things, cutting edge technology, and the skills of our people”. “It’s a union”, he adds, “that will bring us closer to fulfilling our aim of not just keeping ahead of the competition, but putting us out in front, together. We’re about so much more than the manufacturing of cables. We’re about making progress happen”.

Complete Understanding of the Market

Mr. Battista lists several reasons why the merger with General Cable will make Prysmian stronger.

First of all, by working together, the two unlock a unique strategic opportunity: “With a more complete understanding of the global market, we’ll be able to leverage our combined strengths, and build considerable value for stakeholders”. Secondly, by joining forces with General Cable, “we can now call the United States a home market. With an expanded product portfolio, 112 plants around the world, new technologies available to us, and a workforce some 30,000 strong, we can serve our clients even more effectively. Then there is the enhanced combined expertise in technology and innovation, with over 25 R&D centers and a greatly expanded portfolio of innovative products, so that our role as technology enabler is assured, as we continue to bring best-in-class solutions to market” he concludes.

A Strong Cultural Fit

But it is not just about doing business at the highest level. There is the value of people, the vital importance of sustainability, and the centrality of a trusted relationship with customers. “Our people are our most valuable asset”, Mr. Battista reveals. “The strong cultural fit between Prysmian Group and General Cable means we’re working as a unified team, from day one”. It’s a strong cultural fit that sees the value of sustainability at the core of doing business responsibly. Mr. Battista adds: “As a business focused on tomorrow, it’s our responsibility to ensure it’s a future worth looking forward to.” And that by being more efficient, and embracing a business model that integrates economic, social and environmental responsibility in all we do, we have a positive impact.

Customers at the Core

Customer centrality is the core Prysmian Group’s market approach. This means the capability to not only fully satisfy the customer needs, but to anticipate them and provide a solution that’s better than anything the client could have ever anticipated. “Our customers are the beating heart of all we do”, Mr. Battista admits. “Their needs and expectations guide our every waking moment. Each process, decision, action and solution, is made with customers in mind. At Prysmian Group, we strive to not just deliver, but excel.”

25 R&D centers

30,000 strong workforce

112 Plants around the world