Closer to clients in Brazil
Getting things done
Closer to clients in Brazil
The South America Regional Leadership Programme, first launched by Prysmian in Brazil, gave the occasion to organise a high-profile meeting with some key clients that included the first-round table of its kind, conceived as a moment of integration with the company’s customers.
The discussion was chaired by Joao Carro Aderaldo, Sales Director of the Prysmian Group, and focused on several aspects of the company. It represented a further strengthening of partnerships and mutual cooperation bonds, opening up an important opportunity for the exchange of knowledge and a better understanding of customer needs.
“It was an opportunity to get to know the people behind the Prysmian front line, and to share our vision about the electricity distribution market in Brazil and how Prysmian can cope with the challenges. Strong partnerships are the answer to the success of our business,” comments José Rogerio Bianchi, Procurement Manager, AES Brasil.
Marcos Martins Rodrigues of Telecom Brand agrees. “For us, it was something of great value. We need other opportunities like this in order to work together to reach even stronger goals. I thank Prysmian for this opportunity”. The meeting was also attended by Herve Salmon, Sonepar Brasil, Robson Rocha, Engemon Eng Telecomunicações and Bruno Moreira, Petcom Eletrônica e Telecomunicações.
The Regional Leadership Programme launched in Brazil is aimed at improving the Group’s local leaders and stimulating a strong continental network of its managers in order to strengthen its position in South America.
The courses are developed by SDA Bocconi in partnership with FGV EAESP (the School of Business Administration of São Paulo) and is divided into three modules: ‘Leading Business’, ‘Leading Change’ and ‘Leading People’. The first group was formed of around 20 participants, among them colleagues from Brazil and Argentina who had already completed the first module. The module featured an extensive and diversified schedule, addressing topics such as Project Management, Sales and Key Account Management, Multicultural Diversity Management and Operations and Supply Chain, and presented an innovative proposal that greatly enriched the experience.
NEW CENTRE OF EXCELLENCE IN BRAZIL
The creation of the new global Centre of Excellence for Latin America, with a total investment of €45 million, is confirmation of the longstanding trust of the company in the region.
After a successful presence of almost 100 years, Prysmian is preparing for the upcoming growth of the Brazilian and South American energy and telecommunications markets. Once fully operational, the centre will be a competitive hub serving the local wire and cable market, and will consolidate the company presence in the whole region. “The investments in these new facilities show Prysmian’s commitment and willingness to pursue growth in these regions” said Marcello Del Brenna, Prysmian’s South American CEO.
A new digital heart
The Group’s new digital ecosystem leverages on storytelling and branded content to strengthen its role as leader in manufacturing.
Prysmian launched its new corporate website prysmiangroup.com after some extensive restyling work, aimed at presenting to the greater public the ongoing digital transformation of the company.
“The new site represents an important stage of our digital transformation process”, stated Stefano Brandinali, CIO of Prysmian Group. “It’s also an opportunity to tell, from a new and different point of view, the story of what we have been doing passionately for 140 years – thanks to our large international projects – by putting people at the centre of our stories.”
The evolution of the website was a necessary addition to the evolution of Prysmian Group’s online presence, in order to improve the usability and usefulness of a platform that welcomes more than four million visitors per year, 140,000 visits per month, in 30 different languages. Stakeholders, clients, institutions and workers (and potential Prysmian employees) can now browse everything they need to know on a completely responsive website, easily accessible from any device.
In accordance with the Group’s digital strategy and employer-branding focus, the new website puts people at the centre of the stage, since ‘the human factor’ has always been the main asset for the company. Prysmian people can now be empowered and engaged by the new storytelling approach and interesting variety of content – interviews, videos and portraits – feeding into the Group’s new digital platform.
Moreover, the website solidifies Prysmian’s customer-oriented approach with a new product finder that indexes more than 1,700 products and related services.
“Our customers and employees have always been our main priority. That is why we chose to leverage digital channels to keep a constant dialogue with them and with our stakeholders” comments Lorenzo Caruso, Corporate & Business Communications Director of Prysmian. “That is the reason why we decided to renovate the structure and the design of our website, providing users with an immersive experience that will spread – through interesting editorial content – our values, our history and everything that makes us the world leader in our industry”.
HIGHEST OPTICALS CAPACITY UNDERWATER DEPLOYED IN HK
1,728 optical fibres contained in the FlexTube® cable
Prysmian scored another world record in Telecom networks after delivering the most dense and highest fibre count underwater optical cable ever made. An underwater FlexTube® cable containing 1,728 optical fibres was successfully deployed by the Australian telecommunications provider Superloop for its TKO Express project, to provide broadband connection between the areas of Siu Sai Wan on Hong Kong Island and the data centre hub of Tseung Kwan on the mainland. The previous record was set in 2014, when Prysmian manufactured an underwater FlexTube® cable with 720 fibres.
To complete the project, Prysmian leveraged effective intercompany cooperation. The base 1728f FlexTube® cable was made in France, then airfreighted to Australia to apply additional layers of moisture barriers and aluminum tape in the Dee Why factory. Double-armouring layers of wrapped steel wires were applied, along with a final sheath.
ADDING OFFSHORE CABLE CAPABILITIES
Prysmian Group’s UK production facility in Wrexham now has the capability to manufacture both 33 kV and 66 kV submarine cable cores used for the inter-array cable connections in offshore wind farms.
The new product line will enable the linking and collecting of power produced by offshore wind turbines before onward transmission to the onshore grid. The facility in Wrexham is the only factory in the UK that is capable of manufacturing these submarine cable cores.
