9 The adjusted EBITDA of this segment is seen at around €700 million in 2027, down slightly from €797 million in 2022, as a price effect in Industrial & Construction North America is partly offset by growth in the I&C applications of Solar, DCs and Industrial Construction and by growth in Specialties. The surge in electrification demand, which is seen doubling by 2050 , is pushing the market towards a radical and fast transformation. Here the distinctive value of the group’s market leadership lies in its broad and comprehensive cable offering. Prysmian operates in all sectors: from railway to aerospace, defense to marine, mining to medical, residential to industrial. Prysmian’s strategy in this segment is to keep leading the market, leveraging its multi-purpose cable offering to capitalize on growing electrification demand. The company will seize the opportunities in this space by leveraging its global scale and operational proximity to distributors’ partners to provide a fast and efficient service level. Prysmian will also continue innovating in cables for wind towers and solar panels and will deploy Eco-Cable products across all geographies. Prysmian will leverage its relationship with scale distributors to have access to large industrial projects, and will remain the reference player for original equipment manufacturers by co-developing solutions to satisfy specific product requirements. This is the current Telecom segment and will include the business units Fiber and Optical Cables, Connectivity, and Multimedia & Inside Plant cables (MMS). It will also consist of Copper Telecom and OPGW. Digital Solutions is expected to see a sharp drop in adjusted EBITDA in 2023 to €200 million, compared to €271 million in 2022, and then growing and reaching an expected €290 million in 2027. There is growing demand for high-quality and highperforming communication cables. Prysmian’s strategy here is to maintain leadership in the optical space, with a strong focus on North America, working selectively in the EU. The group also wants to leverage growth in data centers and internet of things applications with its multimedia solutions offering. The company’s next moves will be to capitalize on its unique fibers portfolio and on optical cables breakthroughs to continue leading the market. Prysmian is also leveraging the one stop shop opportunity and the convergence between energy and telecoms, and is strengthening relationships with alternative network operators and new entrants such as Google, Amazon and Microsoft. DIGITAL SOLUTIONS CURRENT SEGMENTS NEW SEGMENTS Market trends Projects Renewable Transmission Renewable energy generarion Power grid enhancement Electrical applications growth Digital transformation Power Grid Electrification Digital Solutions Energy Telecom
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