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Prysmian Group – 2015 Sustainability Report

Integrated Sustainability

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49

Group approach

Prysmian strives to find technologically advanced solutions and to develop efficient products that

are both cutting-edge and sustainable, in order to meet and satisfy the expectations of customers.

The Prysmian Group has consolidated its leadership position in the design, development, production, supply

and installation of terrestrial and submarine cables and systems for the transmission of electricity, special

cables for applications in various industrial segments, medium and low voltage cables for buildings and

infrastructure, and cables and accessories for the transmission of voice, video and data.

Quality, an ability to innovate and high value-added solutions mark Prysmian's strategic approach in every

sector, whether those in which technology is a differentiating factor or those that are more standardised,

such as medium and low voltage cables.

The constant development and improvement of power and information networks are key to achieving the

Group's objectives of supplying electricity efficiently and effectively, and improving the level of worldwide

telecommunications. Modern, reliable, eco-sustainable and efficient electricity grids and telecommunications

networks are both critical and strategic for the growth of the global economy.

Via its products, Prysmian supplies electricity and lighting to cities, enabled people to move around and

communicate with each other, and contributes to the steady industrial development of the sectors in which

we operate.

Prysmian products are central to the concept of sustainability. They are used in the construction of major

wind and solar farms, of infrastructure that accelerates the flow of information and communications between

communities throughout the world while reducing energy losses, and of terrestrial and submarine electricity

links that improve the efficiency of the entire electrical power network. Our product responsibility is

considered throughout the entire life cycle of each product, from design to delivery, by constantly monitoring

performance against specific standards.

For this reason, the Group strives constantly to develop innovative and technologically advanced solutions

that strengthen our leadership and meet the requirements of our commercial partners and end users. The

Group's growth strategy is founded on our ability to innovate and, therefore, promote the improvement of the

entire sector via the development of leading-edge products.

The Prysmian Group is strongly oriented towards the creation of value for all stakeholders. Daily activities

mainly draw inspiration from the concepts of:

Customer Centricity

, being the ability to foresee and satisfy customer requirements via the offer of

innovative products and cabling systems on a solution-driven basis. For this reason, the Group

tirelessly seeks improvement in the areas of R&D, employee development and environmental

sustainability.

Value Creation for Shareholders

, in terms of return on investment and profitability in the short term

and, above all, in the medium and long term.