Ikea began tracking its supply chain emissions in 2014. Kering said in 2017 it wants to reduce emissions from its business activity including supply chain by 50% in 2025. Amazon in February 2019 announced it has set a goal of net zero emissions for 50% of its shipments by 2030, and that it will soon release details about its carbon footprint. Prysmian’s first step in cutting its supply chain’s C02 emissions that cause greenhouse gas was to measure emissions from transportation of finished product, which typically fall into Scope 3 category. To do this, it turned to Milan startup GreenRouter. In the second half of 2017, GreenRouter and TecnoBi, Prysmian’s main third-party logistics partner, began mapping transportation flows to customer destinations in Italy from 4 plants - Giovinazzo, Merlino, Pignataro, Quattordio – and a warehouse in Boffalora. In twelve months, it looked at 3,676 trips to 579 destinations. The pilot continued throughout 2018, and showed that Prysmian’s supplier emissions are on a downward trend, thanks to actions already being taken by the logistics companies themselves.