Communicating CSR is key for us

The results of the 7th CSR Online Awards have been just released: Prysmian Group gained 25 positions and was ranked 18th.

Since 2008, the CSR Online Awards, conducted by Lundquist —a strategic consultancy specialised in online corporate communications — have represented a unique international benchmark for companies which work on CSR and use the digital channels as instrument to share information, content and corporate stories with their stakeholders.

Every year, this research analyses the digital presence of the most important Italian companies and assesses their communications on corporate websites and social networks, also measuring stakeholder engagement and the success of posted content. In line with its CSR approach, Lundquist takes into account only those companies that regularly publish a sustainability report and share the company’s strategy and public data online. This year the top-ranked firms are SNAM, ENI and TIM, while Salini Impregilo is the best improver, gaining 51 positions in the ranking.

"Our commitment to communicating and sharing our CSR approach, which is inspired by the UN Sustainable Development Goals, is strictly related to the fact we are a public company," commented Lorenzo Caruso, ‎Corporate & Business Communication Director at Prysmian Group. "Our thousands of stakeholders place their trust in us every day, evaluating our work not only on the basis of the contracts we are awarded, but also of the policies we apply with respect to our people, the communities in which we operate and the environment, and also our R&D investments and the partnerships we establish in order to develop new innovative solutions in the cable world. This is a good result, but we are working to further improve and diversify our communications towards our stakeholders."

The CSR Online Awards Research is also a privileged observatory that offers unique insight into the evolution of sustainability in Italy and Europe: placing stakeholders at the centre of the survey improves the understanding of the company-society dynamics. In this new scenario for sustainability, digital is no longer regarded merely as one of the many channels available—and often a secondary one — but rather as the strategic leverage of dialogue and sharing with the external world. As a result, traditional sustainability categories such as communications, engagement and reporting are merging.