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MMS unit on track to become key revenue driver for Group, says Vanhille

Prysmian Group MMS Unit Vanhille

MMS unit on track to become key revenue driver for Group, says Vanhille

Prysmian Group's Multimedia Solutions BU

Integrating Prysmian and General Cable teams gave a big boost to the MMS unit’s sales performance. General Cable in North America had the right products and commercial organization, but was needed the industrial efficiency that Prysmian brought. And there is more to come.  

MMS seen outperforming GDP growth in the US and Europe, as well as in Asia and the developing areas

 

Prysmian Group’s Multi Media Solutions (MMS) business unit will become one of the key revenue generators in Telecoms over the next 20 years because of an exponential increase in data transmission, says Executive Vice President for Telecoms Philippe Vanhille.

MMS is managed globally from Nuremberg, Germany, and makes fibre and copper indoor cables sold through distributors, value-add resellers or systems integrators; for data centres; all kinds of venues (hospitals, stadiums, airports, universities) homes and factories; for both fixed and mobile communications. These cables support the rollout of 5G communications, which is poised for exponential growth. 

Prysmian Group's Multimedia Solutions BU

Integrating Prysmian and General Cable teams gave a big boost to the MMS unit’s sales performance. General Cable in North America had the right products and commercial organization, but was needed the industrial efficiency that Prysmian brought. And there is more to come.  

"Exchanging information is more and more critical for our lives, and new technologies are coming faster and faster. None of this is possible without infrastructure, which is what we do. The indoor infrastructure is absolutely fundamental. That’s why I believe that our MMS business unit is one of the most important ones in Prysmian Group for the next 20 years.”

Philippe Vanhille

Executive Vice President for Telecoms

Business forecasts predict that 5G will be popular with consumers. Gartner estimates that 5G phones will account for more than half of phone sales by 2023. And by 2025, 5G mobile connections will grow to 2.7 billion worldwide, according to statistics compiled by Statista.

In 2018, MMS posted double-digit growth and generated around 30% of the Telecoms unit revenue of €1.63 billion. For 2019, MMS is on track to do even better.

Vanhille says future growth from MMS could well compensate for a possible fall-off in revenue for outdoor data cables over the next ten years as build-out of that infrastructure naturally tapers off. He expects MMS to outperform GDP growth in the United States and Europe, as well as in Asia and the developing areas of the globe. 

Prysmian’s acquisition of General Cable doubled the size of the MMS business unit. The Group is now strongly placed to be a leading competitor in this growing market, says Vanhille, for three reasons.

“We have the technology to offer continually better products,” he says. “We have a good commercial channel to market through our agents, distributors and partners. And lastly, you need logistics and quality of service, because MMS is about delivering thousands of orders. And we are quite organized.”

Integrating Prysmian and General Cable teams gave a big boost to the MMS unit’s performance, he says. General Cable in North America had the right products and commercial organization, but was lacking the industrial efficiency that Prysmian brought.

“Combing GC and Prysmian people enabled us to really be on the market with the good products that GC people had in mind already,” he says. “And now there is much more to come, because putting these two great teams together is also a way to develop more in Europe and in the rest of the world.”