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Prysmian Group Draka
Telecoms Milan

A Loyal customer is a treasure you should keep

Draka is the strongest brand among E-installers in The Netherlands


Businesses with a focus on customer satisfaction will survive. You must earn your customers loyalty and satisfaction, every day. The fact that Prysmian Group in The Netherlands is exceptionally successful distinguishing its brand Draka from the competition is confirmed by the outcomes of recent industry survey of BouwKennis/USP: Draka is the strongest brand in the Wire & Cable product category among E-installers. It has the greatest name recognition, the best reputation, and the highest customer satisfaction of the entire sector. As the number 1 of the top 5 best performing brands in the industry, Draka outperforms strong brands such as ABB, Gira, Le Grand and Technische Unie (Sonepar).
 
We all know that E-installers are very critical about wires and cables. They mainly focus on aspects like quality and the processability of products. They also base their choice on delivery speed and flexibility. In addition, they also expect a contributing, skilled, and innovative partner.
It is a real challenge to differentiate your brand in this competitive market and therefor it is a great compliment that Draka, a brand of the Prysmian Group, outperforms on all of these elements.

According to the independent industry survey BouwKennis Marketing Score Card Name Recognition & Image 2019, Draka scores (far) above the market average on all measured aspects. Draka is also the brand best known to E-installers (name recognition), and the brand they prefer and use most often. The high scores match the strategy of Prysmian Group in The Netherlands, offering the best possible solutions for customers who choose for the Draka brand and – more importantly – demonstrate that we are compliant and meet our customers’ expectations.

Satisfied customers return (loyal purchasers) and recommend us (ambassadors). Their investments lead to other investments, and this multiplier effect is important for the continuity of our company. We are convinced of our products, services, and strategy, but customers ultimately determine our success. This is why investing in customer loyalty is so important, and why there is no better proof than customers telling how well we are doing.