The main features of our new website: Insight and Product Centre
A few months after Prysmian and General Cable joined forces to become “One Company,” we began working on a new, integrated corporate website that would provide a simpler and user-centred way for people to interact with the Group. The project involved a team working closely with top management, employees and business representatives around the world, culminating in the launch of the new website on October 24.
The bar was very high. Prysmian’s website had already been re-designed in 2017, and Webranking Europe placed it among Europe’s top 20 corporate websites in 2018 in terms of transparency and effectiveness of communication.
Our goal was to completely re-think the website’s structure, design and content to support our digital transformation strategy and brand positioning as a “technology enabler” as the world move towards digitalization and renewable energy sources.