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Prysmian Group New Website
People & Life

Prysmian Group new corporate website: an important milestone in our digital journey

Improved UX, customer-centric approach, and dynamic storytelling are only some of the new features that make our new website a state-of-the art digital communications tool


One Company, one integrated website. Our new corporate website is even better, with new features and a new digital magazine dedicated to the storytelling of our projects and people

Take a look to our new website

Prysmian Group presents the new Group corporate website

The main features of our new website: Insight and Product Centre

 

A few months after Prysmian and General Cable joined forces to become “One Company,” we began working on a new, integrated corporate website that would provide a simpler and user-centred way for people to interact with the Group. The project involved a team working closely with top management, employees and business representatives around the world, culminating in the launch of the new website on October 24.

The bar was very high. Prysmian’s website had already been re-designed in 2017, and Webranking Europe placed it among Europe’s top 20 corporate websites in 2018 in terms of transparency and effectiveness of communication.

Our goal was to completely re-think the website’s structure, design and content to support our digital transformation strategy and brand positioning as a “technology enabler” as the world move towards digitalization and renewable energy sources. 

 

The re-design involved over 1,000 web pages, and more than 800 products in the Product Centre. Prysmian’s website receives 3.2 million visitors each year, for an average of 140,000 visits per month.

The result is a new website that offers a quick and effective way of finding business and product information, easy access to media resources and provides a smart and engaging user experience.

 

A key innovation is the new digital magazine: Insight
 

Another key innovation is a fully-integrated new Product Centre which uses an e-commerce inspired interface to help customers find the products and solutions they are looking for.

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