Prysmian website enters the Italian Top 10

categories: Corporate 

The company continues to promote digital culture, as a benchmark for the cable industry

Milan   -   11/12/2015 - 01:00 AM

The company continues to promote digital culture, as a benchmark for the cable industry

Prysmian Group, placed at 9th in the Italian Webranking 2015, has improved on its performance of last year when it ranked 16th.

The survey, whose purpose is to promote digital culture within companies and help them understand how to meet the growing expectations of stakeholders, was conducted by the Italian weekly Corriere Economia in collaboration with Lundquist, a strategic consultancy specialised in online corporate communications.

This year’s survey ranked ENI, Telecom Italia and Snam as best in class for digital corporate communications. The new names in the Top 10 are Edison, a utility company, and Prysmian.

Webranking by Comprend, established 1997, is Europe’s leading survey of corporate websites and the only global ranking that is based on stakeholder demands. Comprend ranks the digital corporate communication of 900 companies around the world every year, measuring how well they meet the expectations of their key stakeholders – analysts, investors, business journalists and job seekers.

It works as a stress test to measure the fundamentals of online corporate and financial communications and the dialogue of the largest listed companies. With a score of 50 out of a 100 considered the threshold at which companies respond adequately to capital market demands, (Prysmian achieved 63.2 points), only 34% of Italian companies passed the stress test.

According to Lorenzo Caruso, Corporate & Business Communication Director Prysmian Group, “In recent years we have invested time and energy in renewing our brand image and improving our reputation on the web, becoming a benchmark for our sector. It is strategic, also for B2B companies like us, to continuously communicate information about our investments, future vision, business objectives and stance on sustainability and transparency. But much more has to be done to strengthen our ability to engage stakeholders, especially in the 2.0 era.”