Prysmian Group:
promoting Italian fibre
PRYSMIAN
A new website is an important pillar of Prysmian’s ‘Italy shows its true fibre’ campaign, promoting the company’s significant and unique expertise in building ultra-broadband infrastructure for Italy.
www.fibramadeinitaly.it reflects the strategy underlying the communication campaign launched by the Group two years ago. Focusing on innovation, this conveys key messages and content relating to optical fibre and telecommunications in general. The new site offers a compelling, accessible user experience from any type of device and integrates Prysmian’s Social Media channels. The site also enables ongoing interaction with the Company.
Valuable contribution
The site focuses on all areas in which Prysmian Group can make a valuable contribution, from technological innovation to manufacturing excellence, sustainability, product quality, ethical practices and international business experience. For example: digital solutions, telcos, ultra-broadband and European Digital Objectives. Developing Italian ultra-fast broadband will not only allow the country to grow, it will also show the rest of the world that Italian technologies and fibre are at the cutting edge.
Watch the video (in Italian):
“Our customers have always been a priority. Hence our decision to focus on the digital channel as a way of engaging in dialogue with them and all of our other stakeholders.”
Lorenzo Caruso, Corporate & Business Communications Director, Prysmian Group
“The new site represents an important stage of our Digital Transformation process. It is also an opportunity to tell, from a new and different point of view, the story of what we have been doing passionately for many years in the telecommunication and optical fibre fields, further emphasising that Italy has all the expertise and production capacity to develop broadband telecommunications network projects.”
Philippe Vanhille, Senior Vice President Telecom Business, Prysmian Group
“The new site’s objective is to take our main partners on an exciting journey to discover the world of fibre spanning all continents. Italy can show that it can act independently in building the infrastructure needed to achieve European goals.”
Carlo Scarlata, Chief Commercial Officer, Prysmian Italia
“The optical fibre sector is highly globalised and there is very strong competition from Asian and American manufacturers. Prysmian is committed to remaining competitive and maintaining a strategic technological stronghold in Italy.”
Nicola Scafuro, Plant Director, Prysmian Group
“Prysmian is the only fibre manufacturer in Italy. We have the know-how, the technology and the manufacturing capability to produce broadband telecommunication networks. With us, the country can boast a prime leadership position in the strategic high-tech optical fibre sector.“
Claudio Moscardo, Telecom Sales Manager, Prysmian Italia
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