The Prysmian Group South Europe Region has extended its perimeter to now include Italy, and is implementing an integrated regional structure in line with its target model, defined a year ago.
It reinforces the Group’s decision to integrate markets that have similar products in order to improve the sharing of knowledge and competencies. The enlarged region will have one integrated R&D department and one respective head for Manufacturing, Supply Chain and Purchasing; secondtier management will maintain a local focus as required, while exploiting crosscountry synergies whenever possible. Commercially, the priority is to maintain close control of local markets through chief commercial officers who also act as local team leaders, ensuring crossfunctional cooperation at country-level in order to serve the market better.
The Mediterranean region is a market with high potential; the area currently accounts for more than 15% of worldwide turnover and has a value in excess of €7 billion. In the next few years demand for road and rail infrastructure and telecommunications should increase rapidly. Prysmian wants to be ready to satisfy this demand. Italy is also likely to see growth in internal demand thanks to important undertakings such as the ultrabroadband project being run by Telecom and Enel.
Prysmian Group’s British factory in Aberdare now boasts a new automated customer service centre, officially opened by His Royal Highness Prince Charles, who was visiting the South Wales area to oversee various projects and business developments. The facility is hugely important to us, as it dispatches more individual product lines than any other within the Group, many of which are exported across the globe to markets including Asia, Hong Kong and the Middle East
