The Group confirmed in the Webranking TOP10. The company continues to promote digital culture, as a bestcase for the cable industry.
Lundquist, a leading international research company in the marketing and communication field, has published the Comprend Webranking 2016 report, which confirms Prysmian Group in the top 10 for the second year in a row.
The report, a perceptive snapshot of how companies are communicating to their stakeholders via their corporate websites and digital channels, reveals the latest communication trends, best practice examples and razor-sharp insights for corporations navigating the digital realm today.
This year’s survey ranked Snam, Hera and ENI as best in class for digital corporate communications. The new names in the Top 10 are Salini Impregilo and ERG.
This is the 20th edition of the Webranking by Comprend, an international consulting firm represented in Italy by Lundquist, and is considered Europe’s leading survey of corporate websites and the only global ranking that is based on stakeholder demands. Comprend ranks the digital corporate communication of more than 800 companies around the world every year, measuring how well they meet the expectations of their key stakeholders – analysts, investors, business journalists and job seekers.
According to Lorenzo Caruso, Corporate & Business Communications Director Prysmian Group, “It is a confirmation for us to be ranked in the top 10 of the Comprend survey. And we don’t want to stop improving, including in how we promote and recount our company outside. Next year we will launch our new web sites with a modern digital strategy based on storytelling and the usage of social media. Because we’re very proud to be part of such a leading company and we want to share it over and over.”
Read the article from Corriere Economia