Who we are. How we are.
We help our customers make tomorrow’s world a better place by providing them with highly innovative solutions that enable them to meet their future challenges. We create those vital connections that ensure energy and information is carried effectively, efficiently, everywhere.
The Prysmian Group provides its customers with highly innovative solutions that meet their future challenges and make tomorrow’s world a better place. It creates the vital connections that ensure energy and information is carried effectively, efficiently, everywhere.
In a nutshell, it is linking the future. This is the essence of the Prysmian Group brand.
One Corporate Brand
The Prysmian Group is the brand used when speaking on behalf of, or about the company, for example when issuing press releases, annual reports or market updates. It is also the employer brand, so the name employees use when talking about who they work for.
The corporate brand operates through two distinct commercial brands, Prysmian and Draka.
Two commercial brands
The two commercial brands operating under the Prysmian Group company are Prysmian and Draka. Two of the market’s strongest brands worldwide, they have highly complementary products and services.
The commercial brands are used when talking about products and solutions, for instance in product literature. Prysmian and Draka are the brands that customers purchase and that the competitors compete against. Each brand represents a specific part of the global offering that the Prysmian Group makes to its clients.